Reading reviews is a vital part of the research process when learning about hot tubs. Reviews can help potential buyers get a sense of where a company’s other customers live, hear about how other people use their hot tubs, and learn about the various advantages of a given store or brand over competitors. However, there’s an increasing tendency for companies to simply program machines to write positive reviews for them, or simply make them up out of thin air. We don’t do that here at Arctic Spas. We have some genuine testimonials from customers in our blog, but we have another option for you:
If you’re wanting to hear honest opinions and reviews of our products and service, please give any one of our locations a call and we will put you in touch with past customers.
That way, you’ll be able to have the interactive experience of asking a real person a question and being able to hear their answers, and you can be confident that the person you’re talking to has experience with the very products in which you’re interested!
There are, however, some patterns in how people reflect on their lives once they have a hot tub. More than anything, we hear about how much less stress people have in their lives once they have a hot tub, and this is for one big reason: family time. People of all ages are drawn to water, from very young children to seniors, and it’s rare to find an activity that so many generations can enjoy – and benefit from – simultaneously. Hot tubs can provide an environment in which children can be introduced to water without the din and cold of the public pool, and they can also provide a place for adults to decompress and converse. Contact one of our dealers today to try one out for yourself, and, if you bring a hot tub home, remember to share your experiences with us!
A review is an evaluation of a publication, product, service, or company such as a movie, video game, musical composition, book; a piece of hardware like a car, home appliance, or computer; or an event or performance, such as a live music concert, play, musical theater show, or dance show. We think the best people to provide reviews of our products are those who are most familiar with them: our customers!
Bought reviews happen where the creator or author is a company that the producer has hired to write the review. These pieces are problematic because they are biased: the person being paid doesn’t want to upset the company paying them and so they write a piece that they think their employer will approve of. This financial relationship between the two parties can cloud the neutrality of the review. Puff pieces are similarly biased because of a multitude of other relationships that might exist between reviewer and producer. Authors of puff pieces might have a friendship with someone in the company they’re reviewing, or work for a company who has done business with the producer before.
One of the best things you can do to protect yourself against being swayed by bought reviews and puff pieces is to try and find information about the authors and weigh that information against your understanding of the review process. Reading a review online? Check to see where the review was written, and if it’s not near the store they’re praising (or complaining about!) then they’re probably biased for one reason or another. If you find a review in a newspaper, check to see if the review has actual reccomendations about the product or service or if it’s just full of empty positive or negative adjectives. Saying that something is “amazing” is not as informative as saying that something is “reliable,” the same as saying someone is “stupid” is not as helpful as saying that someone is “always late.”